Built by someone who's been on both sides of the table.
AboutAbout Xomer. We build and run websites that make local businesses easier to find, verify, and evaluate across Google and AI search.
TL;DR: Ian Ho is Xomer's founder, a former eBay technical architect and marketing executive. Xomer's founding offer is $499 for the build and first month of required managed service, then $150/month. Standard-scope sites target launch-ready delivery within seven days after a complete brief.
Ian Ho's background spans technology leadership at eBay and performance marketing. Xomer brings those disciplines together in a managed website service for local businesses.
Ian built Xomer because a good website cost too much and took too long.
Why Xomer existsIan Ho founded Xomer within Reboot Inc. His background includes technical architecture at eBay, performance-marketing leadership and fractional-CMO work.
The founder profile at Reboot shows where Xomer sits within Reboot Inc.
Xomer's standard offer covers a defined website build followed by required managed service. Before starting, the business and Xomer agree on the pages, content and features included in that scope.
The site needs to explain the business's services, coverage and contact options. Search visibility and measurement are part of the agreed work: every month we check a set list of search and AI questions and the site's own data.
The ongoing work includes a monthly performance report and a prioritized improvement cycle. The terms set out the build scope, launch target, recurring cost and cancellation rules so the owner can assess the commitment before buying.
My principle"If your phone isn't ringing, start by measuring where the customer journey is breaking."
Technical implementation and marketing judgment belong in the same build.
The backgroundXomer combines technical implementation with marketing experience. Good engineering makes a site fast and easy for search engines to read. Good marketing makes the offer easy to understand.
Built to work, not just to look good.
TechnicalIan previously worked as a technical architect at eBay. Xomer's technical scope includes mobile usability, loading performance, clean markup and applicable structured data. Those make the site easier to use and easier for search engines to read.
- →Technical architect, eBay
- →Founder of Xomer, part of Reboot Inc
- →Co-founded SafePrompt, a prompt-injection detection API
Designed for customers, not for awards.
MarketingIan led performance marketing at The Lead Group and Searchlight, and has done fractional-CMO work through Reboot Inc. For a local-business website, that work starts with clear service information and an easy way to get in touch, then tracks inquiries and booked work wherever the business keeps records.
- →Performance-marketing leadership and fractional-CMO work
- →Co-founder, The Lead Group
- →Two clients from our Reboot agency days named by Perplexity when asked about them by name, June 4, 2026
You get a website built by someone who has done both jobs.
What this means for your businessTechnically correct from day one.
Applicable schema, site speed, clean markup, and mobile performance are built in and validated from launch.
Written to get the call, then measured.
Copy written to help a visitor decide. Clear business facts and local SEO structure give search and AI systems better information to work with. Then we measure what the site brings in.
Maintained by a team that builds systems.
The managed service includes one monthly performance report and a prioritized improvement cycle informed by your requests and site data. Check the agreed scope for update limits and support response times.
When customers ask AI who to call, we track whether it names you and work on what's in the way.
The AI angleWhen a customer asks an assistant for a local provider, the answer may name businesses, cite sources, show a map, or provide no useful local result. Record what appears and whether the facts are accurate before deciding what to improve.
Some of our clients already show up in AI answers and Google results for the questions we track. We ask the same questions every month, so you can see what changes.
US Kuo Shu Academy, Maryland (client since our Reboot days)
- Perplexity named US Kuo Shu Academy when asked about the academy by name in our June 4, 2026 check.
Total Solar Cleaning, Bay Area CA (client since our Reboot days)
- Perplexity named Total Solar Cleaning when asked about the business by name in our June 4, 2026 check.
AI visibility measured monthly in AI models from OpenAI, Google and Anthropic, through developer access, not the consumer apps.
Get a free audit →Find out how AI answers when your town asks.
Free audit, no commitment. We show you how your business comes up on Google and AI search right now, and what we would change. If it is worth building, we make you a free preview homepage before you pay anything.
The $499 build, against comparable custom website builds that often run $3,000 to $8,000, includes your first month of AI-visibility ops. After that it is a required $150/month while Xomer operates the site. There is no minimum term and no cancellation fee. You can cancel any time, with no notice period. You own the site once the build fee is paid, and the monthly does not change that.